The world of Lego is a source of creativity and fun for old and new generations alike. These famous building bricks have survived the years without aging and remain among the favorite games of children… and adults! Let’s explore together the world of Lego and the reasons for its success.
Lego construction games delight young and old alike
If you were a big fan of Lego in your childhood and this passion continues to inhabit you, you will surely be seduced by the idea of giving a second life to your creations by transforming them into real decorative objects. It’s a fun and easy way to give a pop spirit to your interior.
Adopt the “brick attitude” and let the designer in you speak by recycling your creations. A significant advantage: your imagination is the only limit with plastic LEGO building blocks! You will be able to embark on creative challenges and transform a “simple” pile of Lego into a vase, a lamp, a fruit basket, a coaster glass, a wall key holder, or even a plant pot. If you don’t have a creative streak or lack imagination, don’t hesitate to consult very detailed tutorials on the internet. This is the type of challenge that will allow you to have fun, you can even get your children involved!
If you don’t want to display an assembly of Lego bricks as decoration, but like the brand’s universe, note that it offers a wide range of decorative objects from which you can choose. Flowers, puzzles, photo frames, storage boxes… You won’t have trouble finding something to your liking. The Lego flowers are particularly original and are among the most popular objects offered by the brand. You have the choice between various types of flowers according to your preferences: tulips, roses, hydrangeas, carnations… These plastic bouquets will look great to give a playful touch to your interior.
As the end-of-year holidays approach, don’t hesitate to get Christmas decorations sold by Lego, especially for the occasion: circus or superhero-themed balls, miniature fir trees, flying reindeer, and of course, fairy lights of all colors.
Why is it a universe that crosses generations?
For the record, the company was founded in 1932 by Ole Kirk Christiansen, but in its early days, it only manufactured wooden toys. The brand only started producing small plastic bricks in 1949. Moreover, the word LEGO is a contraction of the Danish term “Leg godt” which means “to play well”. Coincidentally, Lego also means “I gather” in Latin, which is very appropriate for this construction game.
The success of Lego can be explained above all by the passion that the brand has instilled in a large community of fans. There are more than 10,000 Lego fans on Twitter, while there are 14 million videos on YouTube about building blocks. In addition, Lego has been able to reinvent itself and reach a wider audience thanks to collaborations with successful sagas like Harry Potter, Star Trek, Star Wars… This is also one of the reasons why Lego has been able to survive several generations.
The company also pays close attention to its online presence since the advent of social networks. contacts with customers are always personalized as much as possible, which is a major asset in attracting consumers.
Although Lego became known for its plastic building blocks, the company has also diversified into many areas. It is present today in the film industry, with successful animated films like “The Lego Movie” which is aimed at both young and old. Lego’s collaboration with major studios allows it to reach new customer segments and cover a market on a global scale.
The last parameter on which the success of Lego is based is that the company has thought outside the box about its initial target market. Indeed, instead of focusing on boys aged 7 to 18, Lego building blocks today come in many models. The Lego Architecture Studio line, for example, offers building blocks to architects and designers.
Lego toys from what age?
The advantage of Lego is that there are models for all ages. The company has divided its toys into five main categories.
The Duplo range for toddlers
The Duplo range is designed for children aged 18 months to five years. These blocks are large, with bright and varied colors. They are made from non-toxic materials so that babies who put them in their mouths are not in danger when playing with them.
The LEGO Junior range for 4 to 7-year-olds
This series consists of construction games consisting of assembling bricks. It is designed to stimulate the structuring of creativity by taking on challenges and creating unique creations. Children thus develop their fine motor skills, learn to solve problems, and learn spatial reasoning.
The Creator range for children aged 7 and over
The Creator range aims to challenge children. They must take on the challenge of assembling several creations with a single box of bricks. To be more imaginative, the games are categorized into several themes. The child can thus develop his ability to concentrate as well as his patience. Lego Creator helps stimulate the imagination and creative spirit.
LEGO City, accessible from the age of 6
These are small bricks of all colors allowing your children to have fun around a given theme and various activities. Lego City allows you to cultivate patience and a sense of observation to carry out the different assemblies.
LEGO Technic, for ages 7 and up
This range invites small builders to assemble moving parts with bricks to obtain a very precise final model. With Lego Technic, there are more challenges for children to take on, without leaving aside fun and creativity.
How to display your Lego creations at home?
Your creations deserve a special place in your interior! To display them properly, you can purchase figure display boxes to store, protect, and display your creations and favorite figurines. Classic models can hold 8 to 16 figures.
If your creations are very large and you need personalized storage, don’t hesitate to get your hands dirty. You can build a display case yourself from recycled materials to display your most beautiful works. Remember that most LEGO sets represent miniature worlds, so it’s more enjoyable to view them from above. For your airplane or spaceship creations, expose them at a 45° angle to give the illusion that they are in mid-flight.
